To empower economically disadvantaged and ill children facing serious challenges by sharing the universal messages of perseverance, resilience, hope and joy with literacy programs for low-income students and Jester book and doll donations to hospitals — all inspired by The Jester Has Lost His Jingle

We envision all children — especially minority and low-income children — improving their lives with these programs. If inspired at an early age to enjoy reading and to understand the importance of being a contributing member of their community, children will lead more productive and responsible adult lives. Our unique literacy program gives children struggling with challenges in low-income areas the motivation and tools they need to read and succeed in later life.